Around this time last year, my mom and I were skipping around the Left Bank of Paris soaking in the sights and sounds of the notoriously tight-knit, elite community. By day three in the City of Lights, we had acquainted ourselves with the windy streets, neighborhoods bakeries and small shops lining the thoroughfares. We walked out of our hotel one morning for a casual stroll down Boulevard St. Germaine and an older woman with her small dog greeted us and asked if we needed any help or directions (in English, mind you! Perhaps our incessant laughter gave us away).
This moment was really quite touching because it reminded us of OUR community back in the Bay Area. It reminded us of our family and friends and the relationships that have developed over two decades of business in Belmont. The Left Bank was, in hindsight, a carbon copy of our Peninsula hub: small, local businesses cultivating a sense of community within a larger, booming area. Between the pastries and pink wine, we spent a lot of time thinking and brainstorming about how to better serve our customers and evolve with the times without losing that “magical dynamic”.
Queue the launch of our new website, online store and The Beauty Call – our local delivery service that brings your favorite products to you (same-day, even!). If we had a dollar for every time a customer said “I need my stuff but haven’t had time to swing by!” well… you know how the saying goes. We are so excited to make lives easier for our customers, whether they are long-term patrons up the hill or new Bay Area residents buzzing away in their Valley offices. Come the end of September, both the online store and the Beauty Call will be in full swing. Keep an eye out for the purple MINI! And the promotions we will be running with the launch.
Don’t fear, our Belmont Beautique hub will remain just as it is – my Mom buzzing amongst the shelves, snagging your favorite shampoo and the girls in the back whipping those locks into tip-top shape. We love seeing your beautiful faces so swing by and say hi!
With all of the changes on the horizon, we promise our patrons that the goal is and always will be superior customer service, the best product offerings and, most importantly, maintaining our place in the community. We believe that Beauty starts locally, don’t you?
Elysse & Diane
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